Purpose Of Statement
“Matters of principle stand like a rock.” “If you don’t stand for something, you may fall for anything.”
Corporate Vision
To become a leading diversified Holding Company maximizing shareholder’s value with specific focus in Healthcare, Financial Services, and Real Estate.
Corporate Mission
“No one ever attains very eminent success by simply doing what is required of them; it is the amount and excellence of what is over and above the required, that determines the greatness of ultimate distinction.”
Guiding Principles
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”
- COMMITMENT to our customers, employees, and our shareholders is Cardiff Lexington’s foundational principle.
Managenment Philosophy
“Manage the system, the activities, and the projects: let the people manage themselves.”
- Responsibilities and authorities must be clearly stated.
- Decisions must be based upon an accurate perception of the information available
- Wisdom and information should be sought from every employee.
Corporate Ethics
“For what shall one profit if he gain the whole world and lose his own soul.”
Promote the dignity of the profession.
- Promote the dignity of the individual.
- Deliver high-quality work
- Seek technical excellence and innovative individualized solutions.
Core Business
“The most natural beauty in the world is honesty and moral truth.”
- Focus on healthcare with complementary financial services an real estate.
- Limit services to areas of experience and certain expertise.
- Deal honestly, truthfully, and fairly in all transactions.
- Deliver work product of the highest professional standard and maximum customer impact.
- Operate at a reasonable profit while enjoying the work.
Organization Methodology
“The reason for the existence of any organization is that the members, functioning together, can achieve more than they can individually.”
Our organization must:
- bring order to operations.
- be simple.
- enhance production.
- place talent in the most effective places.
- work for, not against, shareholder, customer, and employees’ goals.
Strategic Growth
“Coming together is a beginning; keeping together is progress; working together is success.”
- Bigger is only better when it retains or improves excellence.
- New services will be developed and “Skill Sets” acquired according to customer demand.
- The primary purpose of growth is to provide challenging opportunities for achievement-oriented management and employees while producing a strong return on investment for our shareholders.